Phillip Lim’s latest flagship is a 5,000 sq. ft. fashion showroom & boutique on one of West Hollywood’s main shopping streets. A converted furniture showroom, the selling floor features a continuous curved wall with a skin of uniform acoustic foam spikes and a mix of daylight and artificial light throughout the space. In order to simulate daylight, PARA-Project chose a double layer of NewLight white translucent membrane stretched across the entire ceiling, secured by a custom aluminum rail and backlit by fluorescents. Pairs of MR16 lamps are also installed in the perimeter rails. The double layer NewLight membrane insures that no dirt or debris is visible in the monolithic ceiling, which glows like an artificial sky throughout the entire store.